Updating google earth maps
The particular problem addressed in The New York Times article, which involved Decor My Eyes, was addressed shortly thereafter by an undisclosed fix in the Google algorithm.According to Google, it was not the frequently published consumer complaints about Decor My Eyes which resulted in the high ranking but mentions on news websites of events which affected the firm such as legal actions against it.The algorithm computes a recursive score for pages, based on the weighted sum of the Page Ranks of the pages linking to them.
Those websites which lack a mobile friendly interface would be demoted and it is expected that this update will cause a shake-up of ranks.
This field, called search engine optimization, attempts to discern patterns in search engine listings, and then develop a methodology for improving rankings to draw more searchers to their client's sites.
Search engine optimization encompasses both "on page" factors (like body copy, title elements, H1 heading elements and image alt attribute values) and Off Page Optimization factors (like anchor text and Page Rank).
The general idea is to affect Google's relevance algorithm by incorporating the keywords being targeted in various places "on page", in particular the title element and the body copy (note: the higher up in the page, presumably the better its keyword prominence and thus the ranking).
Too many occurrences of the keyword, however, cause the page to look suspect to Google's spam checking algorithms.