New online dating across europe
To maximize chances of success, online dating companies have to tailor their websites to specific customs, and uncovering those quirks can require arduous research.
Gian Gonzaga, chief scientist for e Harmony, sent out thousands of questionnaires in countries including Brazil, Australia, and the U.
They are great believers [that] if they use the proper methods—in dating or getting rich—they will succeed.”Sometimes an online-dating company is surprised to find that its product appeals to a demographic it did not originally intend to target.
David Evans explained that Step Out originally launched in New York—until it noticed that traffic from India kept rising. Indians are accustomed to arranged marriages, and Step Out focused on “friendship,” a term young Indians are comfortable with.
Mark Brooks, another industry consultant and the editor of Online Personals Watch, predicts that the Chinese online-dating industry alone will generate 0 million in revenue in 2014 and forecasts growth in such developing markets as Russia and Latin America.
That’s why stories of idiosyncrasies and romantic aspirations of the local consumer do not just interest anthropology students.
Paul Hollander, professor emeritus of sociology at the University of Massachusetts, Amherst, attributes the popularity of online dating in America to its unique national character.
“Americans are a somewhat unusual combination of the romantic and practical.
“The importance of similar levels of spirituality is highest in the States.” EHarmony then adjusted its websites’ algorithms to reflect Gonzaga’s findings.He then took me to dinner, where we kissed in the terrasse as the waiter literally sang to us.”Such is Paris, where men, Leemore says, take a spontaneous approach to romance—her date with Nicolas was typical of her time there.American men, she said, “simply aren’t romantic.”That might be true. 1 dating agency and the owner of Cupid.com, burned a lot of money when it tried to expand its Be Naughty website with in France and in Germany.But French spontaneity is bad news for proprietors of online dating, especially American and British online-dating companies that have struggled to appeal to international consumers. sold its entire European business to the French site [Editor’s note: and and The Daily Beast are owned by IAC.]These companies were sometimes felled by practical idiosyncrasies.